During a spirited debate over the meaning of data driven, a colleague ask me for my definition – you know, as a data scientist. I replied with this one that I learned from DJ Patil (who built the LinkedIn data science team):
A data-driven organization acquires, processes, and leverages data in a timely fashion to create efficiencies, iterate on and develop new products, and navigate the competitive landscape.
This definition is void of defining a organization by the volume, velocity, or even variety of data (big data terms). Instead, it focus on how the data is effectively used to create a more competitive position.